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Practical writing on AI, LLMs, chatbots, and building AI features that actually work in production.

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AI Automation for eCommerce in 2026: The Honest Code vs. No-Code Playbook
Sep 17, 20267 min read

AI Automation for eCommerce in 2026: The Honest Code vs. No-Code Playbook

Most eCommerce brands are either burning cash on over-engineered custom AI pipelines or watching brittle no-code Zapier flows break on Black Friday. Here's how to balance both — and what actually works in production.

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How We Built an AI Support Agent for a D2C Brand
April 18, 20258 min read

How We Built an AI Support Agent for a D2C Brand

A WhatsApp-based AI support agent that handles 70% of customer queries automatically. Here's how we built it, what worked, and what we learned.

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GPT-4 vs Claude: Which LLM for Your Business Application?
April 10, 20256 min read

GPT-4 vs Claude: Which LLM for Your Business Application?

Both are excellent. The right choice depends on your use case, context window needs, and cost requirements. Here's our comparison from production use.

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What is RAG and When Should You Use It?
March 28, 20257 min read

What is RAG and When Should You Use It?

Retrieval-Augmented Generation lets LLMs answer questions from your own data. Here's when it helps and when it's overkill.

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AI Chatbot Failure Modes: What We've Learned from 8 Deployments
March 18, 20258 min read

AI Chatbot Failure Modes: What We've Learned from 8 Deployments

Not every chatbot deployment is a success. After 8 projects, here are the patterns that lead to failure — and how we've learned to avoid them.

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